TVS Emerald acquires 7.18-acre Rayasandra land in Bengaluru for ₹700 Cr premium residential project targeting IT-linked demand and lifestyle-focused homebuyers

TVS Emerald Acquires Rayasandra Land for ₹700 Cr Residential Project in Bengaluru

In a strategic move to scale up its Bengaluru portfolio, TVS Emerald, the real estate arm of TVS Holdings, has acquired a 7.18-acre land parcel in Rayasandra, southeast Bengaluru. This premium lake-adjacent land, acquired from Crystal Vallyt Real Estate Private Ltd, is slated for the development of a residential project with a revenue potential of over ₹700 crore.

This acquisition marks TVS Emerald’s seventh land deal in Bengaluru, reflecting its aggressive expansion into the city’s high-growth residential zones. The location is known for its proximity to IT corridors, reputed schools, commercial zones, and offers excellent connectivity via arterial roads like Sarjapur Road and Hosur Road.

Sriram Iyer, Director and CEO of TVS Emerald, stated,

“We look forward to increasing our presence in Bengaluru with this strategic acquisition in Rayasandra. It aligns with our vision of providing lifestyle-centric, well-connected homes in established micro-markets.”

Why Rayasandra?

Rayasandra is emerging as a hotbed for premium housing, thanks to its lakeside charm, infrastructure upgrades, and access to employment zones. The location’s demand is fueled by tech professionals and aspirational homeowners seeking a blend of urban convenience and serene living.

TVS Emerald has already delivered 5.4 million sq. ft. of residential space in Chennai and has 8.9 million sq. ft. under development. Its entry into the Bengaluru market is backed by strong operational execution and a reputation for timely delivery.

The developer also introduced the TVS Emerald Connect app, enhancing customer experience by offering real-time construction updates, receipts, service tracking, and communication features—currently on Android with iOS in development.

Project Highlights:

• Land Area: 7.18 acres

• Estimated Revenue: ₹700+ crore

• Location: Rayasandra, southeast Bengaluru

• Strategic Fit: Ideal for IT professionals, family buyers, and investors

With a focused approach to building smart, premium housing communities in tech-driven cities like Bengaluru, TVS Emerald is clearly betting big on the city’s future. The Rayasandra project is expected to be launched in the coming months, adding to the brand’s growing footprint in southern India.

Stay tuned as more project details—unit configurations, amenities, pricing, and launch timelines—are revealed soon.

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SOURCE: BUSINESS STANDARD