TVS Emerald expands in Bengaluru

Sep 30, 2024
TVS Emerald expands in Bengaluru

In an exciting move that underscores its strategic expansion, TVS Emerald, a subsidiary of TVS Holdings, has secured two prime land parcels in North Bengaluru and Chennai. With a combined revenue potential of Rs 900 crore, this acquisition further strengthens the company’s presence in high-growth residential markets. As the real estate sector in both cities sees continued demand, TVS Emerald is positioning itself as a leading player in the industry, catering to the evolving needs of urban homebuyers.


TVS Emerald’s New Land Acquisition in Bengaluru

One of the key acquisitions is a 4-acre land parcel in the rapidly growing suburb of Thanisandra, North Bengaluru. Known for its excellent connectivity to Kempegowda International Airport, NH44, and the Outer Ring Road, Thanisandra has emerged as a sought-after destination for both real estate developers and homebuyers. TVS Emerald’s newly acquired land here has a saleable area of half a million sq. ft., with an expected booking value of Rs 600 crore.

This acquisition comes at a time when North Bengaluru is experiencing significant growth, driven by infrastructure improvements and proximity to tech parks and business hubs. TVS Emerald already has a presence in the area with its ongoing project, TVS Emerald Isle of Trees in Rachenahalli, currently in the pre-launch phase. The addition of the Thanisandra project further solidifies the company’s commitment to offering premium residential developments in Bengaluru’s most promising locales.


Strengthening TVS Emerald’s Presence in Chennai

Simultaneously, TVS Emerald has also acquired a 4-acre land parcel in Padur, Chennai, with a projected booking value of Rs 300 crore. This acquisition is part of the company’s broader strategy to expand its footprint in Chennai, where it has already delivered more than 3 million sq. ft. of residential developments. With over 7 million sq. ft. currently under development, TVS Emerald is clearly focused on strengthening its position in the city’s thriving real estate market.

Padur, located along the Old Mahabalipuram Road (OMR), is a prime location in Chennai’s real estate landscape. The area is known for its proximity to IT corridors, educational institutions, and recreational hubs, making it an attractive choice for homebuyers seeking modern living spaces with easy access to essential amenities. TVS Emerald’s acquisition in Padur is a testament to its vision of creating self-sustaining communities that meet the demands of Chennai’s urban population.


A Strategic Move to Tap into High-Demand Markets

Commenting on the dual acquisitions, Sriram Iyer, Director & CEO of TVS Emerald, said, “Our dual expansion in Bengaluru and Chennai demonstrates our commitment to delivering premium residential projects in high-growth areas. The Thanisandra project, our second in North Bengaluru, comes at a time when the region is seeing rapid development. Additionally, our investment in Padur, Chennai, underlines our focus on strengthening our presence in the Chennai market with projects that cater to the evolving needs of urban homebuyers.”

These acquisitions reflect TVS Emerald’s strategy of tapping into high-demand residential markets, where the appetite for premium housing continues to grow. Both Thanisandra and Padur are well-connected areas with burgeoning infrastructure, making them ideal locations for the company’s ambitious residential projects.


Future Outlook for TVS Emerald

With these recent land acquisitions, TVS Emerald is set to boost its market share in both Bengaluru and Chennai. As the demand for premium residential projects in these cities grows, the company is well-positioned to deliver innovative housing solutions that meet the needs of modern homebuyers.

TVS Emerald has already established itself as a reliable developer in Chennai, with several successful projects to its name. With the newly acquired land in Padur and Thanisandra, the company is expanding its portfolio and targeting homebuyers looking for luxurious yet affordable living options in prime locations.

As Bengaluru and Chennai continue to evolve as real estate hotspots, TVS Emerald’s strategic acquisitions will likely drive its growth in the coming years, contributing to the development of high-quality residential communities that reflect the company’s commitment to excellence.

For a deeper dive into Bengaluru’s real estate trends, visit PropPulse for the latest insights and expert market analysis.